WhiskyFest Speaker Dan Ccrowell

Dan Crowell

National Brand Ambassador  |  Glenmorangie

EXPERIENCE AND CERTIFICATIONS
Since 2014, Dan has tirelessly supported the growth of the Glenmorangie and Ardbeg brands as a distributor-aligned Brand Ambassador, using his extensive industry experience (from bartender, to buyer, to sales rep) and passion for Whisky to launch 15 new expressions, while leaving a lasting impression with consumers, trade and distributors. In January 2019, he became the National Glenmorangie Brand Ambassador.
• General Certificate In Distilling (Institute of Brewing & Distilling)
• Certified Specialist of Spirits (SWE)

ACHIEVEMENTS
• Presented 2 sold-out seminars at WhiskyFest Chicago 2018
• Sold 55+ cases of Glenmorangie & Ardbeg in 4 days
• Forged strong working relationships with Chicago’s two women-only Whisky enthusiast groups

SERVICES PROVIDED
Dan’s objectives are to serve clients in the following specialty areas:
• Trade/Channel Advocacy
• Consumer Education & Advocacy
• Influencer & Media Engagement
• Internal Advocacy